We manage media planning and media buying on behalf of customer companies, selecting the media with the twin objectives of enabling them to achieve the targets set and optimising budget use.
This planning and buying activity is aimed at media such as:
Dailies and periodicals
Web/Mobile
Television networks (national/local)
Radio stations (national/local)
Services
Receipt of the Customer’s brief and requirements
Brand analysis and benchmarking
Investment analysis and division of the budget between the different media categories (media mix)
Request for economic quotation by individual publishers/concessionaries for display advertising and/or for special projects
Selection of the most suitable issues for the publication of press announcements
Negotiation to obtain the best economic conditions and positioning
Drawing-up of a six-monthly/annual media plan
Booking of spaces in the name and on behalf of the Customer